About Me
Give me one niche or multiple — I am equipped to write in various styles to match the brand’s voice and help increase the client’s website rankings.
I‘m Sara McNiel, a digital content professional with a B.A. in Journalism from the University of North Texas. With three years of work experience after graduating and two years of writing and publishing experience, while studying Journalism, I have gained a versatile skill set that allows me to offer new and creative ideas to any project.
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As a Senior SEO Specialist since 2022, I helped increase Google search rankings for apartment complexes, restaurants, car dealerships, and more. I use SEO strategies including keyword research, competitor research, and on-page optimizations. I am proficient working with Google Search Console, SEMrush, Screaming Frog, and Microsoft Clarity.
I've contributed to producing blog posts and articles for different client websites and can adjust writing styles accordingly. This has included proofreading, editing, creating article topics based on trends and keyword research, and incorporating keywords in the articles. As a result of these SEO strategies, these websites' positions increased in Google search rankings.
I also conducted User Experience (UX) reviews for websites of apartment complexes, retail companies, hotels, and more. These reviews provided high-level summaries of site experience and listed specific improvements for our clients to consider. Summaries and improvements revolved around design elements, ease of use, and website speed.
