Cortland
SEO Goal
Increase visibility on Google and increase the number of tours scheduled and calls made through the site.
About Company
Cortland is a multifamily real estate investment, development, and management company providing many luxury properties across the U.S.
Results from May 2022 to May 2025
An example from one of Cortland’s properties, Cortland Addison Circle, that saw a big jump in rankings
Key Actions & Impact
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Wrote optimized headings, body copy, metadata, and alt text for every property's website. Matching writing style to Cortland’s brand voice was very important for these projects.
Conducted thorough keyword research to find which keywords each Cortland property will most likely rank for. I regularly checked the progress on rankings and made content updates accordingly.
Ensured the site was authoritative and trustworthy to the search engines by finding linking opportunities
Conducted research on competitors to determine which keywords and user experience tactics Cortland is missing out on.
Improved user experience by reviewing engagement metrics, screen recordings, and general page experience for each community microsite to ensure key actions are encouraged and easy to complete.